Mimsy

Christyna Theosa which originally was a college student studying in the United States, who are not satisfied with the clutch which many found on the market. According to him, clutch on the market is not in accordance with his taste, and the price is too expensive. In addition, most clutch is also only suitable subject on only one type of event, whether formal or casual. Rarely clutch that can be used for any mood or event.

Christyna is majoring in graphic, Art Center College of Design in Pasadena, eventually began making his own clutch with Mimsy label in 2004. Women born in Tuban, January 2, 1982, is a lot to experiment with materials and colors to create an elegant design, unique, and classy, ​​but also sexy and funky. He designed his clutch with the best materials such as Italian leather, fabric Japanese and French lace, silk ribbons, velvet, to Swarovski crystals. All bags and clutches is also coated with Italian suede and satin. Homemade bags are sold at a price range of USD 1.5 million to $ 7 million.

Christyna market the collection door to door, until finally deciding to choose the path with a consignment of bags and clothing stores in the area of Main Street, Santa Monica, CA. "The environment is an office area those Hollywood films and studio movies," he said.


Mimsy bag edgy style was in demand, and sales continue racing. Christyna was then targeting the fashion lover with a limited budget and make labels Clementine which cost Rp 158,000-Rp 600,000's. Differences exist in the raw material, "however, the quality is as good," he explained again.

Christyna very concerned with marketing Mimsy and Clementine, so he was working with special marketing PR fashion in Los Angeles. They make Mimsy participate in international fashion events and receive media coverage overseas, such as the Women's Weekly (Singapore) and Fashion Addict (U.S.).

"Mimsy Brand became known and orders were coming more and more," he said again. Now, the bag of his work can be found in America (New York, Los Angeles, Chicago), Japan, Malaysia, and of course Indonesia (Grand Indonesia Shopping Town). Collection bags can also be accessed at www.mimsycollections.com.

Currently Christyna has been working with international labels such as Bebe and Urban Outfitters. For Bebe, she created a limited edition bag Mimsy. Christyna also not forget its roots as an Indonesian woman, every year he created a handbag collection with elements of Indonesia.

"Last year we used batik, weaving this year we use Makassar. In fact we held a special show for this collection in New York," he said proudly.

Women who also work as a graphic designer is also shared tips for designers who want to follow in his footsteps, "Never give up, try new Things and be original. The wealth of cultural we can still develop further to the outside world," he concluded.