Indonesia really can be proud about this one. Is Nancy Go, a daughter of Indonesian descent who successfully penetrated the arena of Brazilian fashion world with his bags that are branded 'Bagteria'.
Nancy was good play the image of the product. She and her husband, Bert Ng, select the brand name 'Bagteria' a global impressed and contains elements of humor. He said he mengingkan for Bagteria like infecting bacteria, the 'infection' in the world. They are both pioneering PT metamorphosis Abadi, legal umbrella Bagteria, with a capital of 300 million, in May 2000. They pioneered the workshop making bags with renting a house, which is located right in front of the Ng family's residence in the area of West Jakarta. At that time, they hired five employees.
The woman who was born in Sao Paulo, Brazil on January 6, 1963, was advised to register 'Bageteria' in Italy and changed its brand into smell-the smell of Italian. The purpose of it is certainly not free from problems prestige in which Italy is famous for fashion. But Nancy and her husband decided to keep the brand 'Bagteria' and register it in Indonesia. In Europe and America, the brand Bagteria commensurate with Louis Vuitton, Chanel, or Christian Lacroix.
The celebrities who love the bag 'Bagteria' include Paris Hilton, who attracted by Nancy bag design on display in the Fashion Week in the U.S.. Besides Paris, the French movie star pretty famous as a couple Tom Hanks in The Da Vinci Code, Audrey Toutou, also a bag enthusiasts 'Bagteria'. Another name is Emma Thompson and even the daughter Zara Phillips, granddaughter of Queen Elizabeth II.From the beginning, Nancy and Bert Bagteria position as export products. As a first step, they are targeting Hong Kong. Because Hong Kong is Asia's fashion mecca. After studying in detail the prospects for marketing Bagteria, they decided to do business with a franchise concept. In each country, they choose one as the master franchise distributors to spread Bagteria to the boutique option. However, women born in Brazil, 1963 excludes Taiwan. Especially for the country, Nancy doing business in partnership.
After the success in Hong Kong, PT metamorphic Abadi orders started to flood. In 2003, they explored to penetrate the Japanese market, which are notoriously difficult to penetrate new exporters. According to Nancy importi Japan is very concerned about the quality. Once they are disappointed then closed exporters have an opportunity, because it is Nancy and Bert is very consistent to apply the quality control for its products. Now, Japan is one country with the highest demand Bagteria bags, among other Asian countries.
Nancy did not intentionally make Indonesia the first target marketing 'Bagteria'. For the domestic selling price in the range 1-8 million per bag, the Indonesian people still think the price is too expensive bag. Whereas 'Bagteria' is a unique use of raw materials such as swarovski crystal, beads, sequins, semi-precious stones, gold and silver up to a millimeter in size are all carefully sewn one by one. He was using material from sheep's wool, leather eel, python, Ostrich, salmon skin, and mammoth ivory. For these materials, he immediately ordered to Siberia, Iceland, and Africa. Even so, Nancy also use local materials such as leather, python, crocodile skin, shell, wood, and silver from the artisans of Bali and Yogya.
Currently, there are two boutique Bagteria. One in Taiwan, which opened late last year, and another in Plaza Indonesia flagship.
Currently, there are two boutique Bagteria. One in Taiwan, which opened late last year, and another in Plaza Indonesia flagship.